Telling the truth about SME life today

Will Davies

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Name: Will Davies

Age: 36

Company: Aspect.co.uk

Turnover: ?9.5m

First job: Investment banker

Dream job: Running a vineyard 

Car: Landrover Defender 

Economy, business or first class: I’d rather not fly!

Most extravagant purchase: Melchior (18 litres) of 1990 Gruaud Larose.

Most played song on iPod: I don’t have an iPod.

Best business book: Tipping Point by Malcolm Gladwell

Worst business moment: Writing off an ?80,000 invoice for a client who had gone bust in our second year of operation (2007).

Proudest business moment: Surviving the worst business moment and winning Service Business of the Year the following year at the Fast Growth Business Awards. 

Business mentor: My business partner. I think/hope he’d say the same.

Next big thing: The return of disposable income

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