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Will King: wingman for new grooming brand

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The King of Shaves Company has taken 24 per cent equity in Wingman Products, which featured in the TV series Britain’s Next Big Thing.

“I watched the programme and saw massive opportunities with this brand, spinning it into a huge range of other products in the male grooming and accessories markets,” says King of Shaves entrepreneur Will King. 

“Our companies are already working together on these developments and I expect to make a further announcement on this later this year.”

Wingman was founded by 24-year-old Stu Jolley, a Cardiff University graduate, who came up with the idea for the first product in his range – a male deodorising wipe – while camping with friends. 

Wingman wipes are now available in 263 Boots stores nationwide. 

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