"I didn’t have the £2,000 to bottle the first set of oils, so I spent two weeks hand-bottling 9,600. My girlfriend did 500, even her ironing lady did 100!” With sensitive skin and no money, Will King set about competing against Gillette. Hear how the “King of Shaves” took on the industry giants and how he plans to build a £200m-turnover business by 2012.

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