Toby Young, author of How to lose friends and alienate people, has made a perinent point in his blog entitled, "Will The Apprentice Survive the Credit Crunch?"
Traditionally, winning teams are rewarded for their efforts with lavish trips and expensive meals. But this kind of extravagance no longer reflects the public mood.
Following revelations about Fred the Shred’s bonus, the Madoff scandal etc, viewers of the hit TV show will not take kindly to overblown rewards. How ever will the BBC keep their license-payers happy without changing the whole ethos of the show?
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