
I appreciate that may be a little over dramatic; after all, it’s not the flying car and it won’t end world hunger. As SEO consultants and ecommerce retailers though, we need to know what this means for us and how to be ‘Hummingbird-ready’.
First of all, it’s important to understand who needs to know about this. Google launched Hummingbird a month before announcing it, and no-one noticed. So, is it that big a change? Well, yes is the answer. Google didn’t want people to notice, but it’s a complete top to bottom rebuild of its algorithms and how results are both collected and displayed.It’s about context
For Google, this is all about context, and knowing exactly what it is that someone is searching for. For example, type in, “Will I need an umbrella today?” Searching for this in Bing, brings back a lot of websites based around the term “umbrella today”. A Google search offers up a local weather forecast. Google now understands the context of one’s search… try for yourself! So, what does this mean for SEO? In truth, not a lot; Google insists that this won’t need to change anyone’s current SEO strategy and won’t affect what we’re doing. However, I believe it is a reminder that having a campaign of low competition keywords is more important than ever.Long tail searches
1) Understand your content
Don’t change things that don’t need changing and don’t try to use long tail keywords unnecessarily. Google will understand the content and context of your products based on the keywords you use. You could actually damage your chances of being found by Hummingbird by using keywords that complicate things.2) Use a keyword tool and Google Instant
Use a keyword tool like Wordtracker to find the low competition keywords for your industry and then try searching for various things on Google. Google Instant (where it suggests the end of your search query for you) will give you an idea of popular search terms and what people are looking for.3) Blog
Blogs are great ways to get low competition keywords onto your site, as well as providing interesting and shareable content. You can also answer those questions that people will be searching Google for.4) Be social
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