Industry/sector: Augmented reality
Date founded: 2011
Founders: Simon Taylor, Caspar Thykier and Connell Gauld
Evolved from the PhD work of two Cambridge University students, Zappar’s patented zapcode system and Zapcode Creator platform is, in fact, £100 cheaper than the nearest competitor. The user now has the ability to build their own content rich experiences with multi-media personalised interactions including location, video, photos and links for instance. Data analytics can be viewed from the data dashboard which comes as standard along with all hosting costs, providing the perfect turnkey solution to mobilize your audience.
“Zappar’s been doing some really exciting work in this space, and it’s all part of the journey towards a pretty ambitious goal – to make the zapcode ubiquitous across packaging,” said sales manager Jeremy Yates. “Take our work with Arca Continental in Mexico, which has seen us roll out zapcodes on its Prispas and Wise crisp packets. Users can take a French-themed selfie complete with neckerchief, beret or moustache via packets of flavoured crisps, or pose with Wise’s famous owl mascot. Snaps can then be shared across social channels, bridging the on and offline experience. “We’ve worked with Wendy’s in the US to create AR-enabled packaging that enables kids to keep occupied with a Scooby Doo game, while a partnership with Dunkin’ Donuts in the Philippines has seen one of the region’s best-known actors come to life on the lid of a donut box. This is a prime example of how augmented reality can give brands an opportunity to share engaging content they wouldn’t ordinarily have space for.” By Shané Schutte
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