Business Technology

With Zappar, augmented reality will no longer be the preserve of big businesses

3 min read

04 March 2015

Mobile tech analysis company Juniper Research predicts that the worldwide number of augmented reality (AR) users, taking in smartphones, tablets and smart glasses, will rise from 60m in 2013 to nearly 200m in 2018. With this in mind, Everline Future 50 member Zappar’s mission is to deliver the best tools to create the most immersive experiences for the new digital canvas about to emerge.

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Name: Zappar
Industry/sector: Augmented reality
Date founded: 2011
Founders: Simon Taylor, Caspar Thykier and Connell Gauld
Location: London

AR has been technically feasible for the past 40 years and commercially available for over five, but cost and complexity have been big barriers for smaller businesses.

Up till now AR has been seen as the preserve of global brands. But as mobile devices become more ubiquitous and more powerful, as AR technology becomes simpler and easier, and as consumer behaviour becomes increasingly mobile-first, Zappar believes every business could and should make use of it.

Consumers now demand a more sophisticated experience when interacting with a brand or product and the Zapcode Creator, a product of Zappar’s, provides a viable solution for the lifeblood of the economy, the SME, to market themselves in this way and not just big corporates. The Zapcode Creator is shaking up the market for anyone to create their own AR experiences.

Evolved from the PhD work of two Cambridge University students, Zappar’s patented zapcode system and Zapcode Creator platform is, in fact, £100 cheaper than the nearest competitor. The user now has the ability to build their own content rich experiences with multi-media personalised interactions including location, video, photos and links for instance. Data analytics can be viewed from the data dashboard which comes as standard along with all hosting costs, providing the perfect turnkey solution to mobilize your audience.

“Zappar’s been doing some really exciting work in this space, and it’s all part of the journey towards a pretty ambitious goal – to make the zapcode ubiquitous across packaging,” said sales manager Jeremy Yates.

“Take our work with Arca Continental in Mexico, which has seen us roll out zapcodes on its Prispas and Wise crisp packets. Users can take a French-themed selfie complete with neckerchief, beret or moustache via packets of flavoured crisps, or pose with Wise’s famous owl mascot. Snaps can then be shared across social channels, bridging the on and offline experience.

“We’ve worked with Wendy’s in the US to create AR-enabled packaging that enables kids to keep occupied with a Scooby Doo game, while a partnership with Dunkin’ Donuts in the Philippines has seen one of the region’s best-known actors come to life on the lid of a donut box. This is a prime example of how augmented reality can give brands an opportunity to share engaging content they wouldn’t ordinarily have space for.”

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