At 19 Chris Bull had an idea to monetise the boom in WiFi. He created a marketing platform which would allow public-access WiFi providers to sell advertising space on the log-in form. The ads are customised according to the user profile, ensuring high degree of targeting.Selective Media had almost no initial funding and has seen purely organic growth. It now maintains an annual turnover in excess of £1m, and supports blue-chip clients including Microsoft, American Express, British Airways and Sony. Bull recently played a critical role in bringing together Nokia and Spectrum Interactive to launch free Wi-Fi across London. The rollout marked the first ever public Wi-Fi scheme in the UK specifically aimed at making it easier for people on the move to access online services for free.
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