
As of May 25, new European privacy laws come into play, which will determine how web users can be tracked online.
The changes will require technology companies, retailers and other suppliers that track information online (usually via cookies) to seek consent from web users in order to do so.- The new legislation impacts every marketer who interacts electronically with customers and prospect clients based within the EU
- With the help of cookies, companies track consumers to collect data on their online activity and interests, helping them target offers to relevant target audience
- The law essentially allows consumers to decide for themselves if they want to be tracked by a company or not
- From May 25, companies in the EU need permission to track online activity
- Non-European companies working within the EU need to be aware of the changes and adhere to these
- These privacy changes will affect businesses’ marketing strategies
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