SB.TV, the UK’s largest online youth broadcaster announced earlier this week that it had secured its first ever round of external funding.
The company began as a Youtube channel founded by London-based Jamal Edwards, who uploaded videos of local grime artists which soon grew in popularity.
It later expanded into general youth lifestyle content and has attracted attention from numerous prominent urban musicians including Dizzee Rascal, Wiley and Nicki Minaj.
Edwards said: ?SB.TV has changed youth broadcasting, empowering young, hungry UK artists on their own terms. Now it’s about going to that next level and you need outside expertise to achieve that.
?We are teaming up with Miroma Ventures to use their knowledge of how to grow and diversify a successful business. I am excited about working with Marc. As a successful entrepreneur himself with masses of experience with media and tech businesses. He gets my vision, which makes this is an important move for SB.TV.
The cash from Miroma Ventures, which specialises in high-growth media, will be used to develop the commercial side of the business and to help it expand into new areas including events and merchandise.
Miroma founder Marc Boyan will join SB.TV’s board to focus on the commercial side of things while Edwards will develop the creative elements.
Boyan said: ?SB.TV and Jamal Edwards are no doubt one of the UK’s biggest success stories and the business has huge potential to further establish itself as an important, relevant youth culture movement.
“When Sir Richard Branson and Chad Hurley are admirers, you certainly sit up and take notice.”
“The Miroma Ventures team are aware of the rapidly changing face of business and we believe digital natives are now the experts in the space. We want to keep SBTV fresh young, fresh and raw but aim to bring a new dynamic of maturity.
“I aim to strengthen the commercial arm of SB.TV, immediately running sales and marketing aspects of the business as we look to add operational and business development talent, expanding the reach and influence of SB.TV to a global audience.”