Dave started his career in consumer marketing at Kodak in the 80s, switching to creative consulting in 1984. He created Castrol Edge, established CSR at WPP and built The Brand Union into a leading global consultancy. Dave founded Brandpie in 2008 to get back to what he loves – helping businesses build their brands. He is a passionate advocate for the belief that purpose-driven companies have a competitive edge, make valuable contributions to society and are more attractive to consumers, employees and investors. Dave is a disruptor by nature, helping brands evolve their strategies and experiences to positively challenge the status quo and seize the opportunity.