UK's appetite for mobile payments grows as Liverpool FC and Mecca Bingo embrace tech
3 min read
03 February 2015
Liverpool FC, Mecca Bingo, Benugo Group and Snowbombing Festival have integrated mobile payments to their marketing channels in a bid to generate more sales from their customers.
The businesses have signed up to UK mobile ordering service Q App, which allows clients to list menus in-app so that consumers can order drinks and food from their smartphones to then collect their orders from a ‘fast lane’ once they’re ready, rather than joining a busy line.
It’s a significant move as it comes following the news on 31 January that mobile transactions now account for 43 per cent of online orders in the UK, and Q is blurring the lines between physical and real world purchases.
The newly announced partners join existing customers including the high-profile Royal Albert Hall, Ministry of Sound and Southbank Centre, but also coffee shops, pubs and other hospitality SMEs.
Indeed, Liverpool follows on from West Bromwich Albion FC signing up, and “conversations with several other major sports venues are now ongoing with a number of them at an advanced stage.”
Serge Taborin, CEO, Q App, said: “Following successful deployments in several of the UK’s busiest venues in 2014, Q App has proven its positive impact on both the customer experience and revenue. To be selected by one of Europe’s biggest football clubs as their platform of choice is a huge testament to the quality of our solution.”
Read more on mobile:
- 2015 “tipping point” as British firms plan mass mobile tech adoption
- Mobile marketing a top priority for 87 per cent of retailers in 2015
- Mobile market unrecognisable 30 years after first call
Kevin Allcock, operation director, Mecca, added: “Mecca is always looking at ways to enhance customer experience in its clubs, and Q App’s innovative solution will help serve customers during the busy bingo intervals. Mobile ordering will add another dimension to our catering service and give our customers the flexibility to place orders when they want, from the comfort of their seat.”
Q App is currently in the midst of a Series A funding round which will support further expansion, with previous investors including Zoopla founder Alex Chesterman, Caffe Nero co-founder Paul Ettinger and ETM Group founder Ed Martin.
The company’s recent mobile marketing campaign with cocktail brand Funkin, which was designed to increase brand awareness and sales at the point of purchase, achieved an engagement rate of over 80 per cent.