Telling the truth about SME life today

Sales & Marketing

How do you build a sales pipeline and build a loyal customer base? This section answers this age-old business question with practical advice on customer service training, sales planning, mastering customer experience, and creating strong brand narratives and values that will make your product attractive to customers in the long term.

FEATURE: COVID-19 self-gifting trend opens way for smaller retailers
4 Min Read
By Laura McGuire Read more
COVID-19 advertisers
Consumer smiles down by 32% in COVID-19 era: What’s the new normal for brand advertisers?
9 Min Read
By Praseeda Nair Read more
checklist
A 20 point checklist for launching your business
9 Min Read
By Staff Writer Read more
Sales strategy
What will sell during a crisis?
7 Min Read
By Catherine Erdly Read more
Should I reduce my marketing budget due to coronavirus?
4 Min Read
By Michael Bush Read more
What makes a CSR strategy successful?
6 Min Read
By Beth Michon Read more
How to set up a business website
14 Min Read
By Laura McGuire Read more
How much money are the top fashion brands raking in?
3 Min Read
By Laura McGuire Read more
Go against the grain with the 2020 January sales
5 Min Read
By Tim Hyde Read more
Brands need to be authentic – and not just at Christmas
7 Min Read
By Toby Britton Read more
How to set yourself up for success on Black Friday and Cyber Monday
4 Min Read
By Tim Hyde Read more
Why true trust between companies and customers is critical
7 Min Read
By Nigel Beighton Read more