Managing your firm’s online reputation
Bullhorn’s vice president of global communications, Vinda Souza, delves into the challenges and necessities of managing your firm’s reputation in the digital age.
How brands can leverage the key #stayathome moments within their marketing strategy
Toby Britton from Miappi reflects on the challenge’s brands face when marketing under lockdown…
Paid search firm, RT Search on the business benefits of PPC
Tom Sowler, the founding partner of London based paid search SME, RT Search, gives Real Business a quick introduction to the world of PPC.
How your business can benefit from Instagram marketing
Content expert, Uday Tank reveals the ways Instagram can be harnessed for effective business marketing purposes.
Top tips for taking your business events online during COVID-19
Vice President of Global Communications at recruitment software firm Bullhorn, Vinda Souza, shares her advice on how businesses can get themselves online during the coronavirus pandemic.
The major shifts ahead for retail
Retail expert Catherine Erdly outlines three major shifts that she believes will impact retail for the rest of the year and in the future.
FEATURE: COVID-19 self-gifting trend opens way for smaller retailers
As consumers indulge in the trend of self-gifting during COVID-19, SME retailers have the opportunity to make more sales than global luxury brands.
Consumer smiles down by 32% in COVID-19 era: What’s the new normal for brand advertisers?
How do you engage with consumers that reportedly smiling less and are a lot more distracted? Here’s a look at what the new normal is for brand advertisers today.
A 20 point checklist for launching your business
There are many different things to consider when launching a business, and they can feel overwhelming, so take it in steps, 20 steps to be precise.
What will sell during a crisis?
During times of crisis, how can businesses continue to sell their goods and services at a decent rate? What strategy changes should they make?
Should I reduce my marketing budget due to coronavirus?
Many businesses are trying to cut costs as a result of the coronavirus pandemic. Here are five reasons why doing so is a mistake.
What makes a CSR strategy successful?
In our increasingly eco-conscious world, consumers expect brands to be dedicated to charitable initiatives, environmental sustainability, and workers’ rights; as opposed to purely chasing profits.