Sales & Marketing

How do you build a sales pipeline and build a loyal customer base? This section answers this age-old business question with practical advice on customer service training, sales planning, mastering customer experience, and creating strong brand narratives and values that will make your product attractive to customers in the long term.

What can we learn from these celebrity entrepreneurs?
10 Min Read
By Laura McGuire
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marketing GDPR
The skills today’s marketing leaders need to reach the top
6 Min Read
By Mark Johnston
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Gen Z women are challenging marketing stereotypes.
RESEARCH: Gen Z female shoppers buck gender stereotypes more than any other generation
4 Min Read
By Praseeda Nair
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food and drink
Unilever is on the anti-plastics warpath. Are you?
7 Min Read
By Laura McGuire
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What do I consider if retiring or leaving a company health insurance scheme?
Can rebranding the healthcare business help save lives?
7 Min Read
By Rasha Kawar
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Build a great small business website
Five steps to building a great small business website
6 Min Read
By Uday Tank
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Who do you think you are? Businesses that question and change their motto stand to win big
3 Min Read
By Praseeda Nair
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7 ways to have an impactful conversation with consumers
Will the booming subscription industry kill off the high street?
7 Min Read
By Edward Hancock
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How do you fine tune the online ordering experience for wholesale customers?
How to fine tune the online ordering experience for wholesale customers
6 Min Read
By Alice Barat
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Use a bridging loan calculator
10 ways you are sabotaging your own PR
7 Min Read
By Louise Findlay-Wilson
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Securing your brand image after you’ve built it
5 Min Read
By Tulin Green
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Cyber Monday
Is e-retail the way forward?
7 Min Read
By Staff Writer
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