Sales & Marketing

How do you build a sales pipeline and build a loyal customer base? This section answers this age-old business question with practical advice on customer service training, sales planning, mastering customer experience, and creating strong brand narratives and values that will make your product attractive to customers in the long term.

Build a great small business website
Five steps to building a great small business website
6 Min Read
By Uday Tank
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Who do you think you are? Businesses that question and change their motto stand to win big
3 Min Read
By Praseeda Nair
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7 ways to have an impactful conversation with consumers
Will the booming subscription industry kill off the high street?
7 Min Read
By Edward Hancock
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How do you fine tune the online ordering experience for wholesale customers?
How to fine tune the online ordering experience for wholesale customers
6 Min Read
By Alice Barat
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Use a bridging loan calculator
10 ways you are sabotaging your own PR
7 Min Read
By Louise Findlay-Wilson
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Securing your brand image after you’ve built it
5 Min Read
By Tulin Green
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Cyber Monday
Is e-retail the way forward?
7 Min Read
By Staff Writer
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How much to start a DJ business
How much does it cost to start a DJ business?
5 Min Read
By Craig Upton
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Customer experience in the age of the goldfish attention span
7 Min Read
By Mitchell Kirkham-Cooper
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Up the ante of your social media videos to get an emotional response from prospective customers
How to ratchet up the emotions in your social media videos
7 Min Read
By Staff Writer
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Who's responsibility is it to prevent fake news?
How to turn bad press about your business into something good
5 Min Read
By Alison Shadrack
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Check out these eight fantastic social media business card examples
Building trust amidst the social backlash with branded communities
7 Min Read
By Rashid Ajami
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