The platform aims to help people improve their relationship with alcohol and reduce their consumption of the substance. Coined as “a toolkit for surviving modern society alcohol-free” the online hub has recruited over 70,000 members worldwide.
Currently in the UK alcohol is more accessible and affordable than it has ever been. British adults consume an average of 9.7 litres of alcohol a year – the equivalent of 108 bottles of wine or 427 pints of 4% ABV beer. More worryingly alcohol misuse is the biggest risk factor for death, ill-health and disability among 15-49 year-olds in the UK, and the fifth-biggest risk factor across all ages.
One Year No Beer was launched as a free service in 2015, by Founder Ruari Fairbairns (pictured in featured image above), who decided to take a break from alcohol following enormous social, peer and corporate pressures. After realising the effects were life-changing, he decided to help others improve their relationship with alcohol.
Since UK lockdown measures were implemented in March, the Edinburgh-based startup has witnessed a 30% increase in signups, signaling a clear demand for increased support.
These figures are reinforced by a recent YouGov survey that revealed that nearly three-quarters of UK drinkers were drinking the same (45%) or more (29%) during lockdown, leaving only 25% drinking less. Further to this, 18% believed they would emerge from lockdown drinking more than they did pre-lockdown.
“With over 70,000 members across 90 countries, One Year No Beer’s huge online community supports positive lifestyle changes” says, founder Ruari Fairbairns.
“The mission is not to eliminate alcohol entirely, but to address negative habits and build new ones through various behavioural science and positive psychology programmes. The company has also recently joined forces with Weight Watchers, to allow users free access to their ‘28 Day Challenge’, promoting both the physical and mental benefits of reducing alcohol consumption.
Our attitude has always been to be completely different and positive in an industry which is traditionally stigmatised, so we have a very unique angle. We are now the leader in preventative behaviour change, and our plan is now to diversify into lots of other behaviour change models, not just alcohol.”
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