Praseeda Nair

Editorial Director, Real Business & Business Advice

Praseeda is the editorial director of Real Business and Business Advice, two London-headquartered content brands that focus on ambitious fast-growth startups and scale-ups in the UK and beyond. As a global nomad, Praseeda’s journalism career spans Hong Kong, Singapore, Dubai and London, where she has written across national broadsheets, lifestyle, trade, and business magazines before working with the UN Development Programme on industry benchmark reports. In her current role, Praseeda has her finger on the pulse of the European startup ecosystem, and frequently profiles inspirational business owners, visionary serial entrepreneurs, and experts in growth finance. She is an impassioned advocate for women in leadership and social entrepreneurship, and is on the diversity committee of the revolutionary Founders4Schools programme, connecting inspirational women in STEM with schools across the UK.

7 Questions

Likes to write about

Deal flow, the people and personalities behind business, leadership and business growth strategies, and diversity and inclusion.

Business idol

Controversial opinion, but Serena Williams. What a legend! There’s a lot to be said about athletes who try their hand in business (and succeed).

Industry to watch

Impact businesses in any sector. What could be more uplifting than a union of people, planet and profit!

Guilty pleasure

Equal parts karaoke and Assassin's Creed.

Lessons from your first job

I was an intern at one of the most-read women’s magazines in the world. It was a turning point in my life because it taught me that fortune favours the brave. I shamelessly staked out the offices to get the internship in the first place, then wrangled tough assignments from a gracious but hard-to-impress editor. I also successfully avoided the coffee-run rite of passage reserved for interns because of that.

Productivity tip

Automate everything so you can free up your time to come up with those big ideas.

How do you like to be contacted?

I like meeting people IRL so setting up a coffee catch-up is probably the best way to get in touch, share your story, and find out about the latest at greatest at Real Business HQ.

How to counter imposter syndrome with these entrepreneurs' secrets to success
Ditch the lies and believe in yourself: Handpicked secrets to success from UK founders
Read more 21 Min Read
By Praseeda Nair
R&D tax credits for sex toys, architects and more
What do sex toys, architects and vineyards have in common?
Read more 6 Min Read
By Praseeda Nair
VAT in 2020: What you need to know
VAT in 2020: What you need to know
Read more 11 Min Read
By Praseeda Nair
Harry and Meghan in business?
10 zany business ideas that Harry and Meghan could take off the ground today
Read more 7 Min Read
By Praseeda Nair
Amazon revenue vs SME revenue worldwide
Amazon’s revenue 224,055 UK SMEs: Where do you stand?
Read more 4 Min Read
By Praseeda Nair
Gen Z women are challenging marketing stereotypes.
RESEARCH: Gen Z female shoppers buck gender stereotypes more than any other generation
Read more 4 Min Read
By Praseeda Nair
Who do you think you are? Businesses that question and change their motto stand to win big
Read more 3 Min Read
By Praseeda Nair
SMEs
SME Culture Leaders: How to write a winning submission, impress the judges and walk the talk
Read more 14 Min Read
By Praseeda Nair
Why are there more restaurants than retailers on Britain’s high streets?
Read more 10 Min Read
By Praseeda Nair
Tragedy to triumph: How starting a business changed the lives of these entrepreneurs
Read more 16 Min Read
By Praseeda Nair
sme
No pain, no gain: 2 in 3 UK entrepreneurs say work-life balance is overrated
Read more 4 Min Read
By Praseeda Nair
Chinwe Esimai, chief anti-bribery officer at Citigroup
How immigrant professionals can make a perceived disadvantage their biggest strength
Read more 13 Min Read
By Praseeda Nair
Know when to ask for help: Trauma doctor Amit Patel on rising to any challenge
Read more 17 Min Read
By Praseeda Nair
Pret acquires EAT to keep pace with consumer demand for vegetarian options
Read more 3 Min Read
By Praseeda Nair
Lord Stuart Rose
Retail isn’t dead; it’s purging ‘half asleep’ businesses, says Ocado chairman Lord Rose
Read more 4 Min Read
By Praseeda Nair
The ups and downs of an office romance and what employers can do about it
The SME employer’s guide to managing an office romance
Read more 18 Min Read
By Praseeda Nair
Adam Taylor, CEO of Petshop.co.uk
People, personalisation and pets: Why PetShop CEO credits martech for 50% YoY growth
Read more 12 Min Read
By Praseeda Nair
Do retailers still need people at the tills? Backlash from the first till-free Sainsbury’s
Read more 4 Min Read
By Praseeda Nair
When office banter backfires: How to prevent humour from killing your culture
Read more 13 Min Read
By Praseeda Nair
British ex-forces in business: Why military veterans are the next wave of Britain’s top entrepreneurs
Read more 8 Min Read
By Praseeda Nair
UK parents flexible working
Why parents struggle with flexible working
Read more 20 Min Read
By Praseeda Nair
UK Mother's Day spending
UK spending to top £1.6bn this Mother’s Day
Read more 4 Min Read
By Praseeda Nair
Business survival statistics and SMEs
Are business survival statistics relevant?
Read more 25 Min Read
By Praseeda Nair
FYRE Festival due diligence
How BASIC financial due diligence could have prevented the FYRE Festival failure
Read more 10 Min Read
By Praseeda Nair
Brexit can boost Brand Britain
Brexit and Brand Britain: How to make the most of the Made in UK label
Read more 8 Min Read
By Praseeda Nair
Disability inclusion SMEs
Big business doesn’t talk about disability. Do you?
Read more 13 Min Read
By Praseeda Nair
Brexit speech
2019 VC investment predictions: UK venture capital investors hold their nerve as Brexit looms
Read more 8 Min Read
By Praseeda Nair
“Big Pharma won’t touch us”: University spin-out TDeltaS on inventing a new food group
Read more 17 Min Read
By Praseeda Nair
Do extroverts make better leaders? Quiet founders sound off against the entrepreneur stereotype
Read more 20 Min Read
By Praseeda Nair
Does leading by example always work? How to create a culture of wellbeing
Read more 20 Min Read
By Praseeda Nair
When leading purpose isn’t enough: Grub Club founder Olivia Sibony on learning from ‘mistakes’ and knowing when to move on
Read more 31 Min Read
By Praseeda Nair
The best young companies in the UK revealed
Read more 16 Min Read
By Praseeda Nair
Traditional lenders are failing SMEs, but alternative finance providers may plug the gap
Read more 6 Min Read
By Praseeda Nair
SME Debt Funding Guide
SME Funding Guide: Know your debt finance options
Read more 9 Min Read
By Praseeda Nair
productivity
Productivity secrets: 16 business leaders share what’s on their work desk
Read more 18 Min Read
By Praseeda Nair
Building bulletproof resiliency: How these entrepreneurs overcame their darkest times
Read more 20 Min Read
By Praseeda Nair
Credit: Google Walkout for Change
Lessons from the Google walk-out: Why businesses need structural change to topple toxic masculinity
Read more 9 Min Read
By Praseeda Nair
A strategic approach to social media can boost business, manage risk and stand the test of time. Here’s how to nail your strategy.
Could a tweet cost you $40m? Here’s how to nail your social media strategy
Read more 13 Min Read
By Praseeda Nair
Triple bottom line: who are the UK’s leading environmental impact businesses?
Read more 27 Min Read
By Praseeda Nair
Triple bottom line: who are the UK’s leading social impact businesses?
Read more 28 Min Read
By Praseeda Nair
How do you measure the impact of impact businesses on people, planet and profit?
Triple Bottom Line: what’s the real impact of impact businesses?
Read more 5 Min Read
By Praseeda Nair
Founders Diaries: Why values are the foundation on which a company is built
Read more 11 Min Read
By Praseeda Nair
Investors Diaries: Rutland Partners’ Andy Powell on the power of change management
Rutland Partners’ Andy Powell on the power of change management
Read more 6 Min Read
By Praseeda Nair
Founders Diaries: Why The Eagles and Bruce Springsteen are a cure for stress
Read more 9 Min Read
By Praseeda Nair
Are you financially prepared for retirement
Are you financially prepared for life after your business?
Read more 8 Min Read
By Praseeda Nair
Nominations for the Amazon Growing Business Awards are now officially open. Now is your chance to put forward a business that you think has shown exceptional growth in up to 18 categories.
Who’s who in British business revealed: An inside look at UK’s longest running business awards programme
Read more 15 Min Read
By Praseeda Nair
Hire the right people for your business based on whether their talent matches your business values.
Recruitment trends: 5 ways to tap into value-based interviewing
Read more 4 Min Read
By Praseeda Nair
Building 44 at Googleplex, Google headquarters.
Will UK unicorns ever scale up to challenge Baidu or Tesla? Experts weigh in
Read more 14 Min Read
By Praseeda Nair
Berlin leads the charge on diversity as a business success factor for cities. Berlin Partner comes to London Tech Week to fire up the conversation
Similar problems, joint solutions: What do female entrepreneurs in Berlin and London have in common?
Read more 5 Min Read
By Praseeda Nair
10 tips for UK SMEs doing business in Russia
Read more 8 Min Read
By Praseeda Nair
Zarja Cibej myTamarin
MyTamarin: Can the ‘match.com for childcare’ shake up how parents find support?
Read more 4 Min Read
By Praseeda Nair
From number-cruncher to forward-thinker: How technology can change the role of the finance director
Read more 17 Min Read
By Praseeda Nair
Mumbles Pier: An example of how to save the UK's Victorian seaside piers with a fresh injection of finance and innovative ways to attract new visitors.
How alternative finance put a 19th century Welsh pier back on the map
Read more 6 Min Read
By Praseeda Nair
Room2 founder Robert Godwin's message to his younger self: "make time to read more from the best in business."
Founders Diaries: Room2’s Robert Godwin on loving what you do
Read more 4 Min Read
By Praseeda Nair
COMATCH matches up independent consultants to fast-growth startups. Co-founder Christoph Hardt talks about life for UK SMES after Brexit.
Life after Brexit: COMATCH founder Christoph Hardt shares his views
Read more 8 Min Read
By Praseeda Nair
Richard Conway Childcare.co.uk
Founders Diaries: Richard Conway on making childcare as easy as asking Alexa
Read more 8 Min Read
By Praseeda Nair
Mo Bros founders Keval, Kunal and Savan
Founders Diaries: Mo Bros founders on building a beard grooming legacy
Read more 9 Min Read
By Praseeda Nair
French dating app happn announces 50 million users worldwide
Looking for love in all the right places: How French dating app happn broke the 50m user milestone
Read more 15 Min Read
By Praseeda Nair
Founders Diaries: Origin co-founder Victoria Brocklesby on delivering on promises on time every time
Read more 26 Min Read
By Praseeda Nair
James Lock founder of Zone3
Founders Diaries: Triathlete-turned-entrepreneur James Lock shares the secret to Zone3’s sportswear success
Read more 6 Min Read
By Praseeda Nair
ALISTAIR PRESTON IS THE FOUNDER OF WHOCANFIXMYCAR.COM
Founders Diaries: “Know who to trust and be confident when pitching” says WhoCanFixMyCar.com’s Alistair Preston
Read more 11 Min Read
By Praseeda Nair
Cocoon Networks founder John Zai says opportunities for UK tech abound in China. Here's why.
Are you ready to scale your business in China? Cocoon Networks founder John Zai on why UK tech should grow in China
Read more 11 Min Read
By Praseeda Nair
Cat Gazzoli founder of Piccolo
Founders Diaries: Cat Gazzoli on taking her organic baby food brand Piccolo to China
Read more 8 Min Read
By Praseeda Nair
Richard Gair, 46, from Doncaster quit his job in The Youth Offending Service fearing for his mental health.
How this A-list fashion designer drew inspiration from battling with depression and kidney failure
Read more 7 Min Read
By Praseeda Nair
Same Role, Big difference. Senior women’s salary expectations lag behind men’s. Here's why.
Why women in leadership roles ask for 25% less than men
Read more 9 Min Read
By Praseeda Nair
An 86-year-old hacked a public Wi-Fi hotspot in 16 minutes. Here’s why it matters to your business
Read more 7 Min Read
By Praseeda Nair
Áine Denn is the co-founder of Altify.
“Never lose sight of the why”: Altify’s Áine Denn on changing the world
Read more 9 Min Read
By Praseeda Nair
Tupac Martir founder of Satore Studio
Founders Diaries: Satore Studio’s Tupac Martir on bringing brands and ideas to life
Read more 13 Min Read
By Praseeda Nair
Suranga Herath is the founder of English Tea Shop.
Founders Diaries: English Tea Shop CEO Suranga Herath on the power of creating shared value
Read more 10 Min Read
By Praseeda Nair
Why women play the gender card
Playing the gender card? The number one reason why women blame their gender for bias at work
Read more 7 Min Read
By Praseeda Nair
June O'Sullivan MBE, CEO of London Early Years Foundation
“Don’t waste time justifying your plans to anyone”: June O’Sullivan on changing the world
Read more 7 Min Read
By Praseeda Nair
Rob Gros, founder of Chemical Intelligence Limited
Founders Diaries: Chemical Intelligence CEO Rob Gros on charging ahead in R&D
Read more 8 Min Read
By Praseeda Nair
A new initiative allows British venture capitalists to share diversity data anonymously, helping to build a common understanding of the state of play that the industry can use to identify issues and develop solutions.
How many female-founded SMEs actually raise investment from British venture capitalists?
Read more 4 Min Read
By Praseeda Nair
Monia Kalia, co-founder and Chief Strategy Officer at Neyber, explains why employee financial wellbeing should be a business priority.
In debt and ashamed: Why FDs need to lead the charge to boost employee financial wellbeing
Read more 14 Min Read
By Praseeda Nair
If Amazon believes it can make more revenue than airline companies, then that's a whole new level of competition
Air Amazon? British Airways CEO says biggest threat to industry are ‘big data guys’
Read more 4 Min Read
By Praseeda Nair
British Airways CEO and chairman, Alex Cruz
British Airways post Brexit: CEO Alex Cruz on the value in collaborating with startups to stay ahead
Read more 8 Min Read
By Praseeda Nair
"Know your weaknesses and recruit for them," says Michaela Jeffrey-Morrison.
Founders Diaries: Michaela Jeffery-Morrison on building a ‘Women in Tech’ fempire
Read more 6 Min Read
By Praseeda Nair
The diversity of today’s workforce means there needs to be a different kind of engagement.
Why SMEs should put employee engagement before productivity
Read more 6 Min Read
By Praseeda Nair
Police officer to entrepreneur: Business lessons from Alexander Seery
Read more 3 Min Read
By Praseeda Nair
One of the largest industries in which labour exploitation is said to occur is hand car washes
How a new government plan is looking out for low paid workers
Read more 7 Min Read
By Praseeda Nair
Distant royal? Best friends with Sting? The biggest lies Brits tell (and why) revealed
Read more 7 Min Read
By Praseeda Nair
Personalised pet food company Tails.com gets a boost through new deal with Nestlé Purina PetCare. Image: Rachel Oates.
Personalised pet nutrition startup Tails.com gets a growth boost from Nestlé Purina
Read more 4 Min Read
By Praseeda Nair
Student entrepreneurs commercialise their ideas, but that comes with its own risks.
Why student entrepreneurs are quicker to commercialise their inventions
Read more 3 Min Read
By Praseeda Nair
Diversity is crucial for VC funding.
Why diversity is crucial for VC funding: 5 tips for planning your fundraise
Read more 9 Min Read
By Praseeda Nair
Don't be wowed by tech like video CVs, says Juliet Eccleston, co-founder of AnyGood?
Don’t fall for quirky video CVs: Why this tech trend may be a diversity killer
Read more 6 Min Read
By Praseeda Nair
Indian Prime Minister, Narendra Modi, arrives in the UK today for the Commonwealth Heads of Government meeting. Photo: British High Commission, New Delhi.
À la Modi: The number one business opportunity for UK SMEs following Indian PM Narendra Modi’s visit
Read more 10 Min Read
By Praseeda Nair
CocoPlant
A lovely bunch of coconuts: CocoPlant’s founders on recycling coconuts to clean fish tanks
Read more 3 Min Read
By Praseeda Nair
“Dear employer…”: This campaign lets working mothers give nightmare bosses a piece of their mind
Read more 9 Min Read
By Praseeda Nair