Praseeda Nair
Editorial Director, Real Business & Business Advice
Praseeda is the editorial director of Real Business and Business Advice, two London-headquartered content brands that focus on ambitious fast-growth startups and scale-ups in the UK and beyond. As a global nomad, Praseeda’s journalism career spans Hong Kong, Singapore, Dubai and London, where she has written across national broadsheets, lifestyle, trade, and business magazines before working with the UN Development Programme on industry benchmark reports. In her current role, Praseeda has her finger on the pulse of the European startup ecosystem, and frequently profiles inspirational business owners, visionary serial entrepreneurs, and experts in growth finance. She is an impassioned advocate for women in leadership and social entrepreneurship, and is on the diversity committee of the revolutionary Founders4Schools programme, connecting inspirational women in STEM with schools across the UK.

7 Questions

Likes to write about
Deal flow, the people and personalities behind business, leadership and business growth strategies, and diversity and inclusion.
Business idol
Controversial opinion, but Serena Williams. What a legend! There’s a lot to be said about athletes who try their hand in business (and succeed).
Industry to watch
Impact businesses in any sector. What could be more uplifting than a union of people, planet and profit!
Guilty pleasure
Equal parts karaoke and Assassin's Creed.
Lessons from your first job
I was an intern at one of the most-read women’s magazines in the world. It was a turning point in my life because it taught me that fortune favours the brave. I shamelessly staked out the offices to get the internship in the first place, then wrangled tough assignments from a gracious but hard-to-impress editor. I also successfully avoided the coffee-run rite of passage reserved for interns because of that.
Productivity tip
Automate everything so you can free up your time to come up with those big ideas.
How do you like to be contacted?
I like meeting people IRL so setting up a coffee catch-up is probably the best way to get in touch, share your story, and find out about the latest at greatest at Real Business HQ.
Author posts
Why Gen Z female shoppers challenge gender marketing

4 min read

Why top brands keep changing their business motto

3 min read

How to make the SME Culture Leaders list

14 min read

Why are there more restaurants than retailers on Britain's high streets?

10 min read

Tragedy to triumph: How starting a business changed the lives of these...

16 min read

No pain, no gain: 2 in 3 UK entrepreneurs say work-life balance is overrated

4 min read

How to make a perceived disadvantage your biggest strength

13 min read

Know when to ask for help: Trauma doctor Amit Patel on rising to any challenge

17 min read

Pret acquires EAT to meet demand for vegetarian options

3 min read

Ocado chairman: Why the high street is purging 'half asleep' businesses

4 min read

The SME employer's guide to managing an office romance

18 min read

Why PetShop CEO credits martech for 50% YoY growth

12 min read

Do retailers still need people at the tills Backlash from the first till-free...

4 min read

When office banter backfires: How to prevent humour from killing your culture

13 min read

Why military veterans are the next wave of Britain's top entrepreneurs

8 min read

Why parents in SMEs struggle with flexible working

20 min read

UK spending to top £1.6bn this Mother's Day

4 min read

Are business survival statistics relevant?

25 min read

FYRE Festival under fire: Where was the financial due diligence?

10 min read

How to make the most of Brand Britain overseas

8 min read

Big business doesn't talk about disability. Do you?

13 min read

2019 venture capital investment predictions: Is your sector Brexit-proof?

8 min read

University spin-out TDeltaS on inventing a new food group that can save lives

17 min read

The entrepreneur stereotype: Do extroverts make better leaders?

20 min read

Does leading by example always work? How to create a culture of wellbeing

20 min read

Purpose-led businesses still need money: Grub Club founder Olivia Sibony on her...

31 min read

The best young companies in the UK revealed

16 min read

Alternative finance providers plug the SME gap

6 min read

SME Funding Guide: Know your debt finance options

9 min read

Productivity secrets: 16 business leaders share what's on their work desk

18 min read

The dark side of running a business: Entrepreneurs open up

20 min read

Google employees walk-out: Clarion call for structural change for inclusion

9 min read

Could a tweet cost you $40m? Here’s how to nail your social media strategy

13 min read

Triple bottom line: who are the UK’s leading environmental impact businesses?

27 min read

Triple bottom line: who are the UK’s leading social impact businesses?

28 min read

Triple Bottom Line: what’s the real impact of impact businesses?

5 min read

Founders Diaries: Why values are the foundation on which a company is built

11 min read

Rutland Partners’ Andy Powell on the power of change management

6 min read

Founders Diaries: Why The Eagles and Bruce Springsteen are a cure for stress

9 min read

Are you financially prepared for life after your business?

8 min read

Who's who in British business revealed: An inside look at UK's longest running...

15 min read

Recruitment trends: 5 ways to tap into value-based interviewing

4 min read

Will UK unicorns ever scale up to challenge Baidu or Tesla? Experts weigh in

14 min read

Similar problems, joint solutions: What do female entrepreneurs in Berlin and...

5 min read

10 tips for UK SMEs doing business in Russia

8 min read

MyTamarin: Can the 'match.com for childcare' shake up how parents find support?

4 min read

From number-cruncher to forward-thinker: How technology can change the role of...

17 min read

How alternative finance put a 19th century Welsh pier back on the map

6 min read

Founders Diaries: Room2's Robert Godwin on loving what you do

4 min read

Life after Brexit: COMATCH founder Christoph Hardt shares his views

8 min read

Founders Diaries: Richard Conway on making childcare as easy as asking Alexa

8 min read

Founders Diaries: Mo Bros founders on building a beard grooming legacy

9 min read

Looking for love in all the right places: How French dating app happn broke the...

15 min read

Founders Diaries: Origin co-founder Victoria Brocklesby on delivering on...

26 min read

Founders Diaries: Triathlete-turned-entrepreneur James Lock shares the secret...

6 min read

Founders Diaries: "Know who to trust and be confident when pitching" says...

11 min read

Are you ready to scale your business in China Cocoon Networks founder John Zai...

11 min read

Founders Diaries: Cat Gazzoli on taking her organic baby food brand Piccolo to...

8 min read

How this A-list fashion designer drew inspiration from battling with depression...

7 min read

Why women in leadership roles ask for 25% less than men

9 min read

An 86-year-old hacked a public Wi-Fi hotspot in 16 minutes Here's why it...

7 min read

"Never lose sight of the why": Altify's Áine Denn on changing the world

9 min read

Founders Diaries: Satore Studio's Tupac Martir on bringing brands and ideas to...

13 min read

Founders Diaries: English Tea Shop CEO Suranga Herath on the power of creating...

10 min read

Playing the gender card The number one reason why women blame their gender for...

7 min read

"Don’t waste time justifying your plans to anyone": June O'Sullivan on...

7 min read

Founders Diaries: Chemical Intelligence CEO Rob Gros on charging ahead in R&D

8 min read

How many female-founded SMEs actually raise investment from British venture...

4 min read

In debt and ashamed: Why FDs need to lead the charge to boost employee...

14 min read

Air Amazon British Airways CEO says biggest threat to industry are 'big data...

4 min read

British Airways post Brexit: CEO Alex Cruz on the value in collaborating with...

8 min read

Founders Diaries: Michaela Jeffery-Morrison on building a 'Women in Tech'...

6 min read

Why SMEs should put employee engagement before productivity

6 min read

Police officer to entrepreneur: Business lessons from Alexander Seery

3 min read

How a new government plan is looking out for low paid workers

7 min read

Distant royal Best friends with Sting The biggest lies Brits tell (and why)...

7 min read

Personalised pet nutrition startup Tailscom gets a growth boost from Nestlé...

4 min read

Why student entrepreneurs are quicker to commercialise their inventions

3 min read

Why diversity is crucial for VC funding: 5 tips for planning your fundraise

8 min read

Don't fall for quirky video CVs: Why this tech trend may be a diversity killer

6 min read

À la Modi: The number one business opportunity for UK SMEs following Indian PM...

10 min read

A lovely bunch of coconuts: CocoPlant's founders on recycling coconuts to clean...

3 min read

"Dear employer": This campaign lets working mothers give nightmare bosses a...

9 min read