Praseeda Nair

Editorial Director, Real Business & Business Advice

Praseeda is the editorial director of Real Business and Business Advice, two London-headquartered content brands that focus on ambitious fast-growth startups and scale-ups in the UK and beyond. As a global nomad, Praseeda’s journalism career spans Hong Kong, Singapore, Dubai and London, where she has written across national broadsheets, lifestyle, trade, and business magazines before working with the UN Development Programme on industry benchmark reports. In her current role, Praseeda has her finger on the pulse of the European startup ecosystem, and frequently profiles inspirational business owners, visionary serial entrepreneurs, and experts in growth finance. She is an impassioned advocate for women in leadership and social entrepreneurship, and is on the diversity committee of the revolutionary Founders4Schools programme, connecting inspirational women in STEM with schools across the UK.

7 Questions

Likes to write about

Deal flow, the people and personalities behind business, leadership and business growth strategies, and diversity and inclusion.

Business idol

Controversial opinion, but Serena Williams. What a legend! There’s a lot to be said about athletes who try their hand in business (and succeed).

Industry to watch

Impact businesses in any sector. What could be more uplifting than a union of people, planet and profit!

Guilty pleasure

Equal parts karaoke and Assassin's Creed.

Lessons from your first job

I was an intern at one of the most-read women’s magazines in the world. It was a turning point in my life because it taught me that fortune favours the brave. I shamelessly staked out the offices to get the internship in the first place, then wrangled tough assignments from a gracious but hard-to-impress editor. I also successfully avoided the coffee-run rite of passage reserved for interns because of that.

Productivity tip

Automate everything so you can free up your time to come up with those big ideas.

How do you like to be contacted?

I like meeting people IRL so setting up a coffee catch-up is probably the best way to get in touch, share your story, and find out about the latest at greatest at Real Business HQ.

Holidu app
Former Booking.com CEO invests in profitable vacation rental company during COVID
Read more 5 Min Read
By Praseeda Nair
The UK’s register of company information will be reformed to clamp down on fraud and money laundering, the government has announced today.
Reforms to Companies House to clamp down on fraud
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By Praseeda Nair
Ian Vickers founder and CEO of METCloud shares best practice advice on keeping your teams cyber secure.
How to keep your teams cyber secure: Best practice advice from a tech founder
Read more 6 Min Read
By Praseeda Nair
alcohol
Gen Z drinking habits could boost growth of small breweries
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By Praseeda Nair
Covid-safe business travel tips from Martin Lindstrom
Bestselling author publishes free e-book to normalise COVID-safe business travel protocol
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By Praseeda Nair
Covid-19 sees a drop in business debt
COVID-19 causes business debt to drop by £189m
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By Praseeda Nair
The Mo Bro's founders Keval Dattani, Kunal Dattani and Savan Dattani
Founders Diaries: Mo Bros founders on building a beard grooming legacy
Read more 9 Min Read
By Praseeda Nair
The best medium-sized businesses in the UK
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By Praseeda Nair
Motivated workforce
Regular pay reviews, staff incentives and holiday allowance STILL top motivators for employees
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By Praseeda Nair
3 in 4 businesses considering post Covid-19 ‘meet up’ spaces rather than full time offices
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By Praseeda Nair
Famous copyright cases
6 famous copyright cases
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By Praseeda Nair
Counter remote leadership anxiety
How to counter remote leadership anxiety
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By Praseeda Nair
HR guidance for SMEs returning staff to work
How to bring teams back into offices: A mental heath perspective
Read more 16 Min Read
By Praseeda Nair
Greatest inspirational leadership quotes from famous leaders
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By Praseeda Nair
ITV CEO Carolyn McCall
ITV chief Carolyn McCall talks hiring tactics, leadership strategies and representation
Read more 30 Min Read
By Praseeda Nair
SME 2020 revenue decline
Finance study reveals UK SMEs outperform Q2 expectations despite drop in revenue
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By Praseeda Nair
Cyber attacks are on the rise
Over 65,000 attacks a day: Covid-19 exposes UK cyber security vulnerabilities
Read more 7 Min Read
By Praseeda Nair
Lucy McCarraher explains how she addressed a gender bias in her awards programme
Why every woman in business should write her own book
Read more 12 Min Read
By Praseeda Nair
Covid-19 can be a catalyst for omnichannel retail
Covid-19 can be a catalyst for your omnichannel retail strategy
Read more 10 Min Read
By Praseeda Nair
Teach children about wealth management, says RBC boss.
It’s time to teach kids about wealth management, says financial expert
Read more 9 Min Read
By Praseeda Nair
UK officially in recession but SMEs still have hope
UK officially in recession but “not too late” for SMEs to plan ahead
Read more 7 Min Read
By Praseeda Nair
Toxic confidence can ruin CEOs and their companies
Toxic confidence and a shallow talent pool are two career-killers for CEOs
Read more 4 Min Read
By Praseeda Nair
Brand response to covid-19 can sway buying decisions
94% of UK consumers value brand response to COVID-19
Read more 5 Min Read
By Praseeda Nair
Reopening after lockdown
How London’s top startups are reopening after lockdown
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By Praseeda Nair
Economic impact of Covid-19 less severe than expected
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By Praseeda Nair
Let your values do the culture-building work for you
7 ways to transform blame culture to just culture: Lessons from the NHS
Read more 11 Min Read
By Praseeda Nair
Returning to work
A psychotherapist explains: How to cope with the challenges of returning to work.
Read more 8 Min Read
By Praseeda Nair
Time off
No holiday? No problem. Here’s why you need to give your employees time off anyway
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By Praseeda Nair
Victoria Shuttleworth discusses the perils of fast fashion
Consumers care about fast fashion and ethical clothing. Do you?
Read more 7 Min Read
By Praseeda Nair
80/20 rule in business
What’s the 80/20 rule in business? Are you doing it right?
Read more 5 Min Read
By Praseeda Nair
Who wants to be a milliner? British hat makers Laird Hatters turn over £1.8m from Hollywood hat craze
Read more 5 Min Read
By Praseeda Nair
2020 British ex-forces in business
British Ex-Forces in Business Awards returns to celebrate veterans’ second careers despite Covid delays
Read more 13 Min Read
By Praseeda Nair
Dr Lynda Shaw, neuroscientist, business psychologist and change specialist, examines how SME bosses can be good leaders in this post lockdown world.
How to be a good leader post lockdown
Read more 6 Min Read
By Praseeda Nair
How to increase your resilience post lockdown
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By Praseeda Nair
How to get what you want in a negotiation
RESEARCH: The ONE trick to get exactly what you want in a negotiation
Read more 4 Min Read
By Praseeda Nair
Dr Lynda Shaw explains how bosses should deal with redundancy
How SME bosses can deal with redundancy well
Read more 5 Min Read
By Praseeda Nair
worker
Dunedin: 5 lessons Covid-19 has taught about innovation
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By Praseeda Nair
colleagues hygiene concerns
Over a third of UK workers don’t trust colleagues’ hygiene
Read more 5 Min Read
By Praseeda Nair
Working from home with children
New personality-based quiz reveals your home working potential
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By Praseeda Nair
female CEO
CEOs and self-employed most optimistic about post-lockdown growth
Read more 4 Min Read
By Praseeda Nair
The Piano Works ramps up sanitising protocol to serve live music when safe
Read more 4 Min Read
By Praseeda Nair
High street Oxford
Are local shops the real winners on the high street after the Coronavirus pandemic?
Read more 14 Min Read
By Praseeda Nair
13 business owners share their post lockdown plans
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By Praseeda Nair
business finance
Is your SME eligible for the Future Fund?
Read more 6 Min Read
By Praseeda Nair
Business Unusual: vcita and Mastercard launch app for SMEs to go digital
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By Praseeda Nair
Small Business Minister, Paul Scully MP.
Small Business Minister: Funding from COVID-19 schemes to hit SME accounts “within the next 2 weeks”
Read more 9 Min Read
By Praseeda Nair
COVID-19 advertisers
Consumer smiles down by 32% in COVID-19 era: What’s the new normal for brand advertisers?
Read more 9 Min Read
By Praseeda Nair
What to consider before opening a business bank account
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By Praseeda Nair
How SMEs can quickly transition to working remotely
How SMEs can quickly transition into remote work
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By Praseeda Nair
Mental health and COVID-19
Mental health and COVID-19: How to stay safe and mentally balanced
Read more 15 Min Read
By Praseeda Nair
Rishi Sunak announces £330 billion of help for UK businesses. Though a vast package, is offering loans the best way to support SMEs?
What does the £330bn COVID-19 funding package for businesses mean for you?
Read more 14 Min Read
By Praseeda Nair
Tech firms minimise covid-19 disruptions
Tech firms step up to minimise COVID-19 disruptions globally
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By Praseeda Nair
How real is imposter syndrome
How real is imposter syndrome?
Read more 19 Min Read
By Praseeda Nair
How to counter imposter syndrome with these entrepreneurs' secrets to success
Ditch the lies and believe in yourself: Handpicked secrets to success from UK founders
Read more 21 Min Read
By Praseeda Nair
R&D tax credits for sex toys, architects and more
What do sex toys, architects and vineyards have in common?
Read more 6 Min Read
By Praseeda Nair
VAT in 2020: What you need to know
VAT in 2020: What you need to know
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By Praseeda Nair
Harry and Meghan in business?
10 zany business ideas that Harry and Meghan could take off the ground today
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By Praseeda Nair
Amazon revenue vs SME revenue worldwide
Amazon’s revenue 224,055 UK SMEs: Where do you stand?
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By Praseeda Nair
Gen Z women are challenging marketing stereotypes.
RESEARCH: Gen Z female shoppers buck gender stereotypes more than any other generation
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By Praseeda Nair
Who do you think you are? Businesses that question and change their motto stand to win big
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By Praseeda Nair
SMEs
SME Culture Leaders: How to write a winning submission, impress the judges and walk the talk
Read more 14 Min Read
By Praseeda Nair
Why are there more restaurants than retailers on Britain’s high streets?
Read more 10 Min Read
By Praseeda Nair
Overcoming Adversity
Tragedy to triumph: How starting a business changed the lives of these entrepreneurs
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By Praseeda Nair
sme
No pain, no gain: 2 in 3 UK entrepreneurs say work-life balance is overrated
Read more 4 Min Read
By Praseeda Nair
Chinwe Esimai, chief anti-bribery officer at Citigroup
How immigrant professionals can make a perceived disadvantage their biggest strength
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By Praseeda Nair
Up the ante of your social media videos to get an emotional response from prospective customers
How to ratchet up the emotions in your social media videos
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By Praseeda Nair
Dr Amit Patel
Know when to ask for help: Trauma doctor Amit Patel on rising to any challenge
Read more 17 Min Read
By Praseeda Nair
Pret acquires EAT to keep pace with consumer demand for vegetarian options
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By Praseeda Nair
Lord Stuart Rose
Retail isn’t dead; it’s purging ‘half asleep’ businesses, says Ocado chairman Lord Rose
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By Praseeda Nair
The ups and downs of an office romance and what employers can do about it
The SME employer’s guide to managing an office romance
Read more 18 Min Read
By Praseeda Nair
Adam Taylor, CEO of Petshop.co.uk
People, personalisation and pets: Why PetShop CEO credits martech for 50% YoY growth
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By Praseeda Nair
Do retailers still need people at the tills? Backlash from the first till-free Sainsbury’s
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By Praseeda Nair
When office banter backfires: How to prevent humour from killing your culture
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By Praseeda Nair
British ex-forces in business: Why military veterans are the next wave of Britain’s top entrepreneurs
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By Praseeda Nair
UK parents flexible working
Why parents struggle with flexible working
Read more 20 Min Read
By Praseeda Nair
UK Mother's Day spending
UK spending to top £1.6bn this Mother’s Day
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By Praseeda Nair
Business survival statistics and SMEs
Are business survival statistics relevant?
Read more 25 Min Read
By Praseeda Nair
FYRE Festival due diligence
How BASIC financial due diligence could have prevented the FYRE Festival failure
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By Praseeda Nair
Brexit can boost Brand Britain
Brexit and Brand Britain: How to make the most of the Made in UK label
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By Praseeda Nair
Big business doesn’t talk about disability. Do you?
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By Praseeda Nair
Brexit speech
2019 VC investment predictions: UK venture capital investors hold their nerve as Brexit looms
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By Praseeda Nair
retail footfall
How to increase footfall into your retail store
Read more 9 Min Read
By Praseeda Nair
“Big Pharma won’t touch us”: University spin-out TDeltaS on inventing a new food group
Read more 17 Min Read
By Praseeda Nair
Do extroverts make better leaders? Quiet founders sound off against the entrepreneur stereotype
Read more 20 Min Read
By Praseeda Nair
Carlsberg's beer poster was an experiential marketing in 2015
The SME guide to market segmentation
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By Praseeda Nair
Does leading by example always work? How to create a culture of wellbeing
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By Praseeda Nair
When leading purpose isn’t enough: Grub Club founder Olivia Sibony on learning from ‘mistakes’ and knowing when to move on
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By Praseeda Nair
The best young companies in the UK revealed
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By Praseeda Nair
Traditional lenders are failing SMEs, but alternative finance providers may plug the gap
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By Praseeda Nair
SME Funding Guide: Know your debt finance options
Read more 9 Min Read
By Praseeda Nair
Productivity secrets: 16 business leaders share what’s on their work desk
Read more 18 Min Read
By Praseeda Nair
Darkest before dawn - entrepreneurs share their struggles
Building bulletproof resiliency: How these entrepreneurs overcame their darkest times
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By Praseeda Nair
Credit: Google Walkout for Change
Lessons from the Google walk-out: Why businesses need structural change to topple toxic masculinity
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By Praseeda Nair
How to choose the right accountant for your SME
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By Praseeda Nair
A strategic approach to social media can boost business, manage risk and stand the test of time. Here’s how to nail your strategy.
Could a tweet cost you $40m? Here’s how to nail your social media strategy
Read more 13 Min Read
By Praseeda Nair
Triple bottom line: who are the UK’s leading environmental impact businesses?
Read more 27 Min Read
By Praseeda Nair
Triple bottom line: who are the UK’s leading social impact businesses?
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By Praseeda Nair
How do you measure the impact of impact businesses on people, planet and profit?
Triple Bottom Line: what’s the real impact of impact businesses?
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By Praseeda Nair
Founders Diaries: Why values are the foundation on which a company is built
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By Praseeda Nair
Rutland Partners’ Andy Powell on the power of change management
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By Praseeda Nair