Editorial Director, Real Business & Business Advice
Praseeda is the editorial director of Real Business and Business Advice, two London-headquartered content brands that focus on ambitious fast-growth startups and scale-ups in the UK and beyond. As a global nomad, Praseeda’s journalism career spans Hong Kong, Singapore, Dubai and London, where she has written across national broadsheets, lifestyle, trade, and business magazines before working with the UN Development Programme on industry benchmark reports. In her current role, Praseeda has her finger on the pulse of the European startup ecosystem, and frequently profiles inspirational business owners, visionary serial entrepreneurs, and experts in growth finance. She is an impassioned advocate for women in leadership and social entrepreneurship, and is on the diversity committee of the revolutionary Founders4Schools programme, connecting inspirational women in STEM with schools across the UK.
Likes to write about
Deal flow, the people and personalities behind business, leadership and business growth strategies, and diversity and inclusion.
Controversial opinion, but Serena Williams. What a legend! There’s a lot to be said about athletes who try their hand in business (and succeed).
Industry to watch
Impact businesses in any sector. What could be more uplifting than a union of people, planet and profit!
Equal parts karaoke and Assassin's Creed.
Lessons from your first job
I was an intern at one of the most-read women’s magazines in the world. It was a turning point in my life because it taught me that fortune favours the brave. I shamelessly staked out the offices to get the internship in the first place, then wrangled tough assignments from a gracious but hard-to-impress editor. I also successfully avoided the coffee-run rite of passage reserved for interns because of that.
Automate everything so you can free up your time to come up with those big ideas.
How do you like to be contacted?
I like meeting people IRL so setting up a coffee catch-up is probably the best way to get in touch, share your story, and find out about the latest at greatest at Real Business HQ.