Praseeda Nair
Editorial Director, Real Business & Business Advice
Praseeda is the editorial director of Real Business and Business Advice, two London-headquartered content brands that focus on ambitious fast-growth startups and scale-ups in the UK and beyond. As a global nomad, Praseeda’s journalism career spans Hong Kong, Singapore, Dubai and London, where she has written across national broadsheets, lifestyle, trade, and business magazines before working with the UN Development Programme on industry benchmark reports. In her current role, Praseeda has her finger on the pulse of the European startup ecosystem, and frequently profiles inspirational business owners, visionary serial entrepreneurs, and experts in growth finance. She is an impassioned advocate for women in leadership and social entrepreneurship, and is on the diversity committee of the revolutionary Founders4Schools programme, connecting inspirational women in STEM with schools across the UK.
Author posts
UK spending to top £1.6bn this Mother's Day
4 min read
Are business survival statistics relevant?
25 min read
The best young companies in the UK revealed
16 min read
10 tips for UK SMEs doing business in Russia
8 min read