“You have a photo booth business – you can direct this?”No James, because a photo booth and creating an ad campaign are clearly two very different things. Consistency remains a fatal error for this year’s candidates, where Team Graphene showed a distinct lack of connection between the Expando TV ad – contrasting Elizabeth, chickens and a medieval village with the ad imagery, and even the product itself.
My way or the high wayWhen Anisa called Michaela to discuss the branding ideas for the car, it was clear there was no discussion, no interest or no care on Michaela’s part. The car was going to be called Miami – end of. The same could be said for Elizabeth, who literally walked all over James, refusing to acknowledge his position as PM. In business, your staff are your main asset. Without them, you wouldn’t be able to deliver your product or service to a high enough standard to succeed. Talking people down, refusing to listen and disregarding their ideas is one sure fire way to lose your team. If you don’t listen to them, what’s to say they will listen to you? Respect the opinions of others, and they are far more likely to respect yours in return.
With pitching, you must planThis week’s pitches were messy and weak – with the exception of Sarah, who always delivers a strong speech, and Bushra, who managed to remain confident despite the number of questions thrown at her. The real car crash was, of course, Anisa, who failed to stand up for the product or brand, and sided with the negative feedback – jeopardising the performance of the rest of the team. When pitching for business, planning and product knowledge are key to success – without either, you will struggle to deliver a confident and convincing pitch, for any product or service and within any market sector. Mark Wright is director of Climb Online and winner of The Apprentice 2014 – he’ll be back next week with lessons of the latest episode Image source: BBC [rb_inline_related]
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