Ceramics brand Emma Bridgewater secures 8m investment from BGF

Investment firm, BGF has revealed its funding plans for UK ceramic brand Emma Bridgewater.

The company founded in 1984 designs and manufactures hand-decorated pottery, including a wide selection of home products from its renovated 19th Century factory in Stoke-on-Trent.

The Business Growth Fund (BGF) has placed funding in more than 300 companies since 2011 and is the UK and Ireland’s most active investor in growing businesses. On this occasion, the firm placed an 8m investment into the female-founded ceramics brand.

“Emma Bridgewater is a long-standing, iconic British design brand driven by a highly-capable and professional team, and with exciting plans for future growth. We’re delighted to be joining the business as its long-term investment partner as it explores new sales opportunities both here in the UK and overseas,” said Joanne Smith, an investor at BGF who will be joining the board of Emma Bridgewater.

The brand which is named after founder and owner Emma Bridgewater has sold its products through recognised wholesale stores such as John Lewis and Next as well as through its website and stand-alone stores.

“We have grown organically over the past 35 years whilst staying true to my vision of beautiful wares, made with love and attention in a beautiful factory. I am personally very excited to have this opportunity to work with the BGF, with Colin Porter chairing our Board, to expand our brand into new markets – and a new era,” said founder Emma Bridgewater.

The news of this investment comes at a time of great uncertainty for smaller businesses in seeking sufficient funding for launch and growth purposes. The global coronavirus outbreak is set to greatly affect the UK economy with the possibility that many smaller-scale companies might have to prepare for permanent closure even after Britain’s “lockdown” laws are lifted.

Stephen Welton, CEO of BGF, said: “We recognise that Covid-19 is creating immense challenges for small and medium-sized businesses across all sectors, cities and towns in the UK and Ireland. However, BGF remains committed to backing high-potential firms such as Emma Bridgewater, and we will continue to make new investments, supporting businesses and contributing to the longer-term economic health of the UK and Ireland.”

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