Interviews

Grow your business in 60 days or less by talking to celebrities, entrepreneurs and global CEOs

4 min read

19 May 2016

Imagine having a 30-minute conversation with a top sales prospect every week and – here’s the real kicker – have them thank you for it. How would that impact your sales pipeline?

The value of networking with top influencers is unparalleled. Imagine if they shared your content with their audience? What would that do for your personal reputation and brand reach?

Anyone can do it

If you’ve ever struggled to come up with new and engaging content, then turn to your idols for inspiration. Before you cry out – “But, how? I don’t have the contacts or access to them?” – consider this:

I’ve been podcasting for less than 12 months and have been introduced to movie producers, international best-selling authors, world-class business leaders, CEOs, celebrities, and Hollywood actors (you get the idea).

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As fun (and difficult) as it sounds, I’m here to tell you one thing: it can be done. I’ve developed a stellar network of contacts in a variety of different industries. But perhaps more importantly, I’ve learned how to captivate the attention of a growing audience for over 30 minutes every week. Try doing that with a blog post, or even a video!

Continue on the next page as we begin breaking down the seven simple steps to start your own podcast and build a brand following.

(1) Pick a theme

This is key. What interests you above all? What do your customers value the most? Is there a niche in the market that isn’t being talked about? Pick a theme that will add value and something new to a conversation.

(2) Research

Research and write down all the burning questions your audience asks in a sales situation. Separate these into categories and under each, list the best people in the world that could answer those questions.

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(3) Reach out

Never underestimate the power of asking someone else for help. Reach out to your idols! I found LinkedIn incredibly valuable. LinkedIn mails worked a treat. Failing, go directly via their website and fill out an enquiry form.

Find out the final four steps on the next page – including the art of massaging an ego.

(4) Massage egos

Praising others in an authentic way is very effective. Explain why Person X will be extremely valuable to your audience. The more specific the better; if you’re a fan it’s much harder to say “no.”

(5) Clarity

Be clear with a) what the show is about, b) who the audience is, c) the types of questions you would ask upfront, d) time commitments and e) your typical podcast process. I always explain I require 30 minutes of stable, usable audio conversation. I record over Skype (audio only) and am happy to work around their schedule.

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(6) What’s in it for them?

Make it clear what the benefits of your podcast are. Stick to your time limit and give them the final world – this final tip adds further value to your audience as well.

(7) Ask for referrals

This is massively important if you’re in the early stages of establishing your podcast. That first contact can be integral to opening further doors and opportunities for you. People are generally very helpful, gracious and keen to oblige.

Bryan Adams is the CEO and founder of digital marketing agency Ph.Creative

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