Online payment provider, Klarna has pledged to donate the equivalent of £1 to the International Committee of the Red Cross (ICRC) for every Klarna transaction placed at ASOS globally. Money raised for the ICRC on April 29th will go towards supporting vital health infrastructure such as funding hospitals and ensuring access to clean water for countless communities. The global coronavirus pandemic has seen a multitude of big brands, such as Klarna (valued at $2.5bn), use their platform to raise funds for frontline workers and those aiding the fight to end the virus. At the start of the month luxury fashion brand Burberry vowed to use its supply network to deliver 100,000 surgical masks to NHS workers. Teaming up with ASOS, the internet’s largest completely digital clothing outlet, customers shopping on Give Back Day can browse a curated edit of over 85,000 products, sourced from 800 of the best global and local third-party brands in addition to a mix of fashion-led in-house labels including ASOS DESIGN, ASOS EDITION, ASOS 4505 and COLLUSION. Since the UK has entered a national lockdown over a month ago, the number of people buying goods online has shot up immensely. The surge in online sales generally and its collaboration with Klarna could benefit ASOS, which experienced a ( 5.1%) drop in sales in March from February. Commenting on this international pledge, Luke Griffiths, Commercial Vice President at Klarna said; “These are challenging and worrying times for us all and we are incredibly proud to be supporting the ICRC alongside our friends at ASOS.“The ICRC is carrying out essential work to improve protection and reduce the spread of COVID-19 and we are delighted to be supporting the efforts with our Giveback Day. “We haven’t capped our pledge to ICRC and so, for each and every Klarna transaction placed at ASOS on 29th April, we will be donating £1, $1 or €1 to provide aid in already-exposed communities. We look forward to enabling our customers to directly support the international fight against the virus and demonstrate how all of us can contribute, wherever we are.”
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