Black Friday has taken the UK by storm in the last two years. We had a look at how UK retailers took advantage on social media and what tweets got the most attention.
American Fizz gets the most retweets for its US hamper contest
American sweets importer American Fizz got (probably) the highest number of retweets of any UK-based retailer for its M&M hamper giveaway.
RT @AmericanFizz: #BlackFriday RT and follow to #win £50 spend at http://t.co/4Flk94Oo16 Best deals all w/end. Winner chosen Sunday! http:… — Miniatures (@miniatures7382) November 30, 2014
Aldi wins twitter with this poke at its rivals
One of the most popular tweets was from discount retailer Aldi, who simply said every Friday’s a Black Friday in its stores. The tweet got retweeted over 1,500 times and was covered by a number of publications.
Hmm, we think we did #BlackFriday last week. Although it was just called “Friday”. And it’s the same every day! pic.twitter.com/t6owEsH8wJ — Aldi Stores UK (@AldiUK) November 28, 2014
Interflora Flowers uses competition to get reaction
Interflora did a great job of using a competition to get traction on social media and gain new followers.
#BlackFriday is here! RT & follow for a chance to win this elegant bouquet. Ends 2pm 28/11/2014 pic.twitter.com/tWkXJfP75n — Interflora Flowers (@InterfloraUK) November 28, 2014
Hashtag happy Halfords
This hashtag heavy tweet from Halfords was shared over 400 times and got a really positive reaction from Twitter users.
#competition #giveaway Follow & RT to #win a Carrera Abyss 26″ #cycling #competition #giveaway #Free #BlackFriday pic.twitter.com/fkvne9cDaF — Halfords (@Halfords_uk) November 28, 2014
Read more on Black Friday:
- Why British retailers are celebrating Black Friday and Cyber Monday like Americans
- Black Friday versus Cyber Monday: How UK shoppers are set to behave
- How to maximise Xmas sales online
Amazon UK’s best tweet was for a liquorice poll
Amazon’s UK operation was tweeting all day, but the strongest reaction came from a simple love-hate question about liquorice.
RT if you love it OR fave if you hate it! http://t.co/T0HXqX8H5h #Liquorice pic.twitter.com/WZH0JVdgYu — Amazon UK (@AmazonUK) November 29, 2014
And an honourable mention goes to…
The UK-based HappyToast for producing one of the best jokes Black Friday jokes on Twitter.
Just got back from @Tesco, it’s unbelievable how angry everyone is #BlackFriday #AnatchyintheUK pic.twitter.com/kfuF1aylne — HappyToast (@IamHappyToast) November 28, 2014
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