Launched eight years ago, Butlers in the Buff has cornered a niche section of the hospitality industry, with profits rising by 30 per cent each year.
In the UK, Butlers in the Buff turns over £500,000, with an entourage of 180 butlers – donning little more than a bow tie, collar, cuffs and a bottom-revealing apron – who attend hen parties, birthdays and corporate events.
Now the firm is launching its first international franchise in Sydney.
“We’ve had a huge response from all over the world but have decided to launch the first franchise in Australia with someone we already know – a former butler,” explains Jason Didcott, 40. “It’s the perfect start as they know the business and our ethos and they have the energy and drive we are looking for in franchisees.”
The minimum cost to buy a franchise is £8,000, with the UK head office providing all marketing literature, training and software. Didcott says the franchise is aimed at the “average person who dreams of running their own business”.
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