Strategic and effective marketing is more important to the success of your business than ever before. In the age of the internet, you’ll need a strong and resilient online marketing strategy if you want to attract customers and keep up with your competition.
Marketing consultants have the ability to completely transform your marketing plan for the better and help get your brand the attention that it deserves. The amount of marketing consultants in the UK has increased dramatically over the past as more and more marketing avenues have opened up, and a larger focus has been put on marketing.
What can a marketing consultant do for my business?
A marketing consultant is a highly experienced/ educated person in the field of marketing that offers advice and implementation when it comes to marketing strategies.
Hiring a marketing consultant could have a lot of benefits for your business, including:
- Assessing your current marketing techniques and seeing what is going wrong and what may be working by performing an in-depth audit
- Coming up with wholly customised marketing strategies for business that will be sustainable and affordable
- Helping you define your marketing goals and help you find practical ways of reaching them.
- Looking into what your competitors are doing with their marketing tactics, and use this information to the business’s advantage
- Ensuring that you are on the social media platforms that would best benefit your business
- Helping you with Google Ads, content marketing, social media marketing, keywords, blogs, SEO etc.
- Getting the most out of your marketing budget.
- Helping you truly connect with your audience and attract your ideal customers.
- Increasing brand awareness.
A marketing consultant helps you get your marketing techniques right the first time around, which could actually end up saving you money and time in the long run as you won’t have to deal with the trial and error of trying out different strategies and techniques. A marketing consultant provides an efficient way for you to get the most out of your marketing by finding personalised solutions that work best for your brand.
What can a marketing growth consultant do for your business?
A marketing growth consultant goes a few steps further than your average marketing consultant. Marketing growth consultants focus on growing your business and your customer base through effective, performance marketing. Growth consultants usually focus on digital marketing aspects such as PPC, email marketing, social media marketing, and SEO. One of the other major focuses is conversion rate optimisation.
With growth marketing services, you can expect to see fast results with a focus on creating sustainable growth for your company through the use of future casting based on marketing trends and growth estimates.
They will be able to identify what your business needs to really grow and maintain that growth through effective marketing. At the end of the day, marketing consultants and marketing growth consultants are very much the same thing.
What skills does a marketing consultant have
What attributes and skills should a professional marketing consultant have
- Background, education and/or experience in marketing
- Creative and out the box thinking
- Excellent communication
- Attention to detail
- Up to date with the latest marketing trends
- Tactical thinking
- Ability to find unique opportunities
- Organisational skills
How do I choose the right marketing consultant?
Unfortunately, almost anyone can call themselves an independent consultant and offer their advice for a price. This makes finding the best marketing consultants a little tricky.
Some marketing consultants specialise in certain industries, i.e. retail, food, technology etc. By using an industry specialist, you’ll know that they understand your industry as they would have dealt with similar businesses. Marketing can be exceptionally industry-specific, so choosing a consultant that specialises may yield better results than a general marketing consultant.
Also, ensure that the consultant you choose has proven experience as well as available case studies for you to read to give you an idea about the sorts of results they’ll be able to achieve for you.
What if I have a marketing team already?
Just because you have a marketing team does not mean that you wouldn’t benefit from the specialised expertise that a marketing consultant brings to the table. A marketing consultant is not there to replace your team either. They will be able to step in for a brief amount of time to help guide your marketing team, gather information from them about current strategies, and train them to implement new strategies.
If you feel like your current marketing techniques are falling a little flat or are not true to your brand identity, you may want to look at making use of the services that a marketing consultant has to offer. If you’re a brand new business, a marketing consultant will help you start off your marketing journey on the right foot.