The mid-market is vital to the UKs wellbeing. The sector employs 11.2 million people and contributes 307bn to the UK’s GDP.
Put another way, 1.67 per cent of companies in the UK are contributing over a third of private sector GDP, revenues and employment. Overall, a very positive picture but things werent always so rosy.
Five years ago, the CBI described the mid-market as the forgotten army. The sector wasnt attracting much attention from government and companies were locked out of funding. You could say theyd started to develop middle-child syndrome.
Middle-child syndrome
Now, the mid-market is blossoming; it’s the envy of its siblings. Focused on improving their performance in every way from products, procedures and costs, to management and structure mid-market companies have many distinct, admirable characteristics associated with growth by innovation.
Theyre inherently more nimble than their larger competitors, meaning they can adapt to both internal and external changes quickly. They also have the resources and infrastructure to withstand market conditions that smaller rivals may find challenging.
This “personality” gives mid-market businesses the confidence to try new things; theyre not afraid to experiment using technology in cool new ways because theyre agile enough to bounce back. But more often than not, their taste for adventure leads mid-market firms to the forefront of innovation and to growth and success.
Across the full range of industries, theyre taking advantage of technologies like mobile, cloud and enterprise social collaboration tools to go from strength to strength.
For luxury lifestyle brand Quintessentially, the specialist knowledge of its consultants is vital to the service it delivers, so its London Nightlife team clocks new club openings months in advance. Using a social collaboration tool for business, insights like these are shared instantly with employees in 60-plus countries regardless of whether theyre at their desks or out and about allowing Quintessentially to deliver unsurpassed customer service.
Support is needed
But the mid-market needs support to flourish. As the middle child, it’s part of a family of the wider economy and business eco-systems and families thrive through support and encouragement from parents from the Government and the private sector.
UK mid-market companies estimate their revenues would have been higher by 2.1 per cent, or 41.8bn, with greater access to finance.
Whats more, the fastest growing companies were the most concerned about keeping up with new technology advancements. So Government and private sector have an important parental role to play in nurturing the mid-market whether thats through funding or by offering affordable and scalable solutions geared towards this segment.
Read more about the strength of Britain’s mid-market:
- Brittelstand vs Mittelstand: Who would win in a clash of the mid-market titans
- British mid-market firms are punching above their own weight
- Oft-forgotten mid-market companies outshine rest of economy
Pro-enterprise measures
And theyre rising to the challenge. The new Government is putting in place pro-enterprise measures to support the mid-market, while investors like Lloyds are injecting 1.2bn into the segment over next three years. And companies like mine are opening and speeding up access to technologies like cloud and mobile apps via business eco-systems, which can helping to empower mid-market employees to collaborate.
Has the mid-market finally found its calling Its coming through loud and clear. Now is the time to sit up and listen to its needs to ensure the sector can excel.
Eileen OMara is European mid-market lead for Salesforce.
