ive been trying since 2pm. it was showin krispy kreme at 1.30pm but now it is blocked. im trying to delivery to oxford street london area!” Bodzinho Zino Islam (@Bodzinho) November 14, 2017
Myconfusion and frustration evolved even further as I was then told: ?Unable to load basket. Order location is too far from store. You?ll recall I said the store was 0.8 miles, that’s a 16-minute walk or eight-minute drive, hardly a location that can be warranted as “too far”. Was Krispy Kreme hoping that all of its boxes were going to be’shifted to people in the same building? The website itself says that orders are delivered within 1.8 miles of stores, so I was well within the radius required. Despite all of the ranting on Twitter, which has actually resulted in #KrispyKreme trending, the official page for the brand has largely remained silent and failed to address the debacle. It even had the nerve to retweet one lone individual that appears to have received a batch of the doughnuts, trolling its customers into disbelief.
@UberEATS keep crashing and not showing Krispy Kreme as available!!!” Blagovest Karakashev (@Blagovest_) November 14, 2017
Where are my Krispy Kreme Doughnuts!?
About 6 people in the office tried and one was successful?” Zeelo (@GoZeelo) November 14, 2017
lol so where are the other 35,988 @KrispyKremeUK” Vic Casambros (@VCasambros) November 14, 2017
so you’re gonna retweet this but not make an official update on the whereabouts of our doghnuts” Jordan Shakes (@swimmashakes) November 14, 2017
Bet you just bought them in store” Cathlynn Hornof (@cathlynnhornof) November 14, 2017
Funny how you guys retweet this but don’t answer our concerns” Payal B (@officiallypayal) November 14, 2017
Aside from both parties facing a technological embarrassment and demonstrating just how not to manage customer enquiries by ignoring them, in this case there was yet another a social faux pas made by Krispy Kreme. Turns out its giveaway of sugar-rich snacks just so happened to coincide with #WorldDiabetesDay. Just what exactly was the Krispy Kreme marketing team thinking?
STOOOOP!!!!! how are you retweeting the one person who actually got them!” AWFUL!” Elekia Akhuetie (@elekia_) November 14, 2017
There are so many questions about this whole campaign: What went wrong? Why hasn’t Krispy Kreme responded to any customer enquiries? How did this launch end up taking place on World Diabetes Day? Just how much did Millie’s Cookies benefit from this disaster? In all seriousness though, making such a highly publicised promise to customers should only have one outcome it gets stuck to. And, if something does go wrong, which can always happen, then put your hands up and admit it! Simply burying your head in the sand, closing the doors to customers and ignoring them, when they?re the ones spending their money with you, is unacceptable. Only time will tell what Krispy Kreme and Uber Eats will have to say about such a bitter start to what should have been a sweet partnership. [rb_inline_related]
Free Doughnuts on World Diabetes Day” Nice touch #KrispyKreme” Alpha (@Thisisalphalive) November 14, 2017
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